Aviva Canada applauds Quebec government for protecting the interests of consumers

November 3, 2017 – Aviva Canada welcomes the new omnibus Bill 150 tabled by the Finance Minister and the steps taken by the Quebec government to protect the interests of consumers.

Aviva has been vocal about its position in favour of the 20% broker ownership limit because independent brokers are vital to the insurance industry. Aviva has always believed that it is important to appropriately regulate the differences between agents and independent brokers.

Aviva is pleased to see that Bill 150 provides clarity on the distinction between agents and independent brokers, which will help to ensure consumers in Quebec are protected and treated fairly. Enforcement of the distribution law that mandates brokers to offer multiple quotes will help restore transparency for customers.

“The Finance Minister’s newly tabled Bill 150 is welcome news for us,” says Martin-Eric Tremblay, Senior Vice-President, Quebec Region, Aviva. “We applaud the Quebec government for taking this step in making the appropriate distinction between agents and independent brokers to offer widespread consumer choice and protection.”

To read Bill 150, click here.

About Aviva Canada:

Aviva Canada Inc. is one of the leading property and casualty insurance groups in the country providing home, automobile, leisure/lifestyle and business insurance to 2.9 million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees focused on creating a bright and sustainable future for their customers and communities.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada’s longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $7.5 million to over 250 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast-to-coast.


For more information visit Aviva Canada’s Corporate Responsibility page, Aviva Canada’s blogTwitterFacebook and LinkedIn pages. 

Media Contacts:

Priscilla Wong, PR Specialist
Aviva Canada Inc.
Desk: 416 288 6780
Mobile: 647 208 7523
priscilla.y.wong@aviva.com